People can form an impression of a business in the first 30 seconds. That’s why companies like Coke, Nike, and Apple spend a fortune on making their “brand” stand out. Not every business has a fortune to spend on branding and marketing their image, but that doesn’t mean they can’t have a well-designed, consistent image, putting their best foot forward.
It is often the first thing that people will see.
It’s important to be professional.
It gives a competitive advantage over those that think that image doesn’t matter.
Torch Designs can create a brand design that can be carried on throughout a business identity. We start with a logo, an image that carries with it the chance to express the theme and feel of the business, then we go from there. Business cards, brochures, shirts, promotional items and – of course – web designs and social media themes. The sky is the limit. But if the budget is not endless, then it is good to start small and work into building a consistent brand throughout all of the business’ media.