How to do Twitter: Social Media For Small Business

How_to_twitterJust about everyone has heard of it, but many smaller businesses shy away from using Twitter as a means to communicate socially with consumers, potential customers, and other local business. Twitter can be intimidating at first, but it can also be a way to spread the word about events, products, and specials that a business is promoting very quickly and with very little investment.

What is your business trying to achieve by using Twitter?
Do you want to be able to reach your customers instantly with specials, news, and new product information? If so, Twitter is a great platform for your business.

What resources can your company use to devote to Twitter?
How much time can you devote to Twitter? You can spend hours or minutes a day “tweeting”. For the business owner that likes to work on a schedule, websites exist that can set up automatic tweets so that you don’t have to worry about trying to tweet throughout the day.

A few simple tips to help improve Twitter presence:

-Don’t be shy. Follow everyone who might have an interest in your company, live in the local area, or need your business services. The more you follow the better. If you decide later that you don’t like the tweets from some people, you follow simply un-follow them. It is that easy.
-Spread out your message throughout the day. Not everyone will see 20 messages at 8 in the morning. By spreading your tweets out during the day there is a greater chance of them being seen and shared by others.
-Re-tweet the messages of others that your followers can benefit from. By sharing the tweets of others or “re-tweeting,” you can show that you have an investment in their ideas. It also makes you more visible to their followers.
-Use hashtags. This is the number sign followed by a simple keyword. (example: #GraphicDesign) These “tags” are searchable so that anyone looking for that keyword can find related topics. Using hashtags at the end of tweets allows people to search and find a particular topic.
-If possible, create open communication with your Twitter followers by asking questions, answering questions, and participating in conversations that are important to you and your business.


Lastly, with Twitter and every other social media platform, it is important not to get too carried away. It can be a vital resource in any marketing campaign, or just a pain, It all depends on how it is utilized.

If ever you wish to invest in having people manage you social media presence, companies like Torch Designs can set-up and do all the tweeting for you – taking the load off of your back.

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