SEO? Social Media? Social Media Optimization (SMO)? Social Media Marketing? Keywords? Metadata? Page Rankings? Pay Per Click? Analytics?
These are just a few terms that those of us involved in web marketing or design use every day of our lives. Some folks have heard these terms but have no clue as to their meaning.
If you wanted to, you could look up each one of them, and you would discover that there are plenty of sites willing to give you a definition of each one. However, sometimes the definitions just tend to confuse you even more.
For the next few weeks, I will go over some of these terms and do my best at explaining each one with enough detail to give you a better grasp as to each of their meanings.
Anyone with a website, bloggers, and Internet users have heard the term SEO. For any company or business with a website, search engine optimization should become part of our daily lives.
Let us start with a name that everyone knows, Google. Google is one of the few words can be used as a noun or verb. Google is hands-down the most-used search site on Earth. I’ll talk more about Google in the future.
Let’s say you are searching for a website that sells hiking boots. You go to your search page or search engine like Google or Yahoo, and type in the words Hiking Boots. In a second or two, your results come back and there in front of you is a page full of online stores or store websites that can provide you with any type of hiking boot you want.
Look at the top of that page. Who is the first one at the top of the list? My results from Google came up with, Zappos. So, let me ask you, how did Zappos make it there to the top of the list? There are thousands of retail stores on the Internet that sell hiking boots. So, why is this one the first?
Search engine optimization is the process that makes that page ranking possible. You want to know how that’s done? How about we save that one for later. It is a fascinating subject. SEO is the process that a webpage creator goes through to ensure that when you type in those keywords, in this case hiking boots, his or her page will achieve the highest “ranking” or placement on the search results. Eazy, peazy, lemmonsqueezy, right?
Next week I will get into a little more detail on SEO and its inner workings. I cannot wait to share next week’s topic with you. Have a great week!
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Blog by Luis Tarango
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