In this video, we explore how the technical foundations of a website directly influence search engine performance. Beyond keywords and content strategy, factors such as page speed, site structure, and data implementation play a critical role in how search engines crawl, interpret, and rank your site.
We cover practical technical considerations including image compression, the use of content delivery networks, and the implementation of structured data. These elements not only improve performance and accessibility for users, but also provide clearer signals to search engines, resulting in stronger and more consistent SEO outcomes.
A key takeaway is that SEO is not solely a marketing responsibility. Sustainable search visibility requires close collaboration between development and marketing teams. When developers and marketers work together from the start, technical decisions can actively support SEO goals rather than unintentionally limiting them.
